Brooklyn Parks came to us with request to update and streamline their e-commerce website. We started with a website audit of their current Shopify site and discussed the brand's vision and pain points. We brainstormed solutions to make updating and fulfilling orders easier on Shopify. We developed unique core values for the brand (Locally Designed, Purposeful Production, and Community Commitment) and implemented effective ways to showcase them. The redesigned website and brand identity create a clean, intuitive user experience that reflects Brooklyn Parks' core values of intentional design and community connection. By simplifying visual elements and navigation, the brand makes it easier for customers to engage with their products and mission. With our work, Brooklyn Parks transitions from a simple merchandise seller to a purpose-driven lifestyle brand that embodies Brooklyn's creative spirit and community commitment.