Landstylist hadn't had a website refresh in too many years and was struggling with their dated branding and complicated website experience. We started with a digital audit to understand their current branding and a brainstorm session to address their multiple pain points associated with their site. These included a complex inboud lead process, time-consuming manual responses to customer inquiries, and expensive and unnecessary platform integrations racking up monthly fees. We addressed each of these with bespoke solutions for the brand. This included a branded chatbot powered by AI, loaded with Landstylist's information, positioning, service offerings, and FAQS that would now live on every page of their site. We also created a custom responsive form embedded on their contact page to integrate payment processing, Google Analytics, and Google Cloud data storage. By integrating and streamlining Landstylist's tech stack, we eliminated multiple unnecessary subscriptions, effectively decreasing COB. A cohesive and modern visual identity applied across Landstylist's digital platforms, elevating the brand's presence in the landscape design industry. This transformation aligns the company's online image with its vision of leading the industry, positioning Landstylist as a forward-thinking and authoritative voice in modern landscape design. The redesigned website features simplified customer pathways and AI-powered solutions for handling inquiries, significantly enhancing user experience. By integrating new technologies and optimizing SEO, Landstylist now offers a more efficient, user-friendly platform that streamlines lead generation and reduces operational costs. With our work, Landstylist transitioned from a company with an outdated online presence to an industry leader in modern landscape design. The new brand identity and optimized digital strategy reframe Landstylist as an innovative, user-focused company that understands and meets the needs of its target audience effectively.