Middle Studio came to us with a blank slate and an awesome opportunity to define what a tattoo shop means in the 2020's. We helped to craft brand positioning, tone of voice, look and feel, and mission statements for the brand that truly echoed their innovative new vision for their industry. Their idea was to create a tattoo shop that wasn't dark, awkward, and intimidating, but fun, accessible, modern, and comfortable for customers. One of those ways was to include a café in the same space. We developed a modern, bold, and authentic brand identity that was pulled through all digital marketing channels to convey their nostalgic, warm, welcoming, and unique brand positioning. We started with the brand strategy, moved through their visual identity development, helped to define their business strategy, and designed and built their brand new website. Shifting away from intimidating tattoo parlors of the past, Middle makes a splash as a fun and approachable choice for a new generation.