Our project with MTN Capital began with stakeholder interviews, information intake, market and industry research, and user research. We quickly discovered that in order to create an effective website for them, we'd have to develop unique brand positioning and strategic user experience architecture. Rather than focus on design strategy, we spent time developing information architecture, wireframes, and prototypes to test with the client and get feedback. We implemented intuitive navigation that optimized their customer pathways, which enhanced their lead generation and client funnels. The improved architecture, coupled with innovative tech integrations and SEO, has helped to transform MTN Capital's online presence from an outdated site to a cutting-edge destination. We helped to boost operational efficiency and position MTN Capital for growth in the financial services sector. The redesigned website now reflects the company's forward-thinking approach, appealing to their target customers more effectively.