Strut Consulting approached us with an existing brand identity that no longer aligned with their evolving business vision and market positioning. Their previous branding felt mismatched to who they had become as a company, creating disconnect between their actual expertise and how they were perceived in the consulting marketplace. We initiated a complete rebrand starting from stage zero, beginning with comprehensive brand strategy work to redefine their positioning, clarify their brand purpose, restructure their service offerings, and establish new brand pillars that truly reflected their capabilities and aspirations. From this strategic foundation, we developed an entirely new visual identity system that authentically represented Strut Consulting's transformed brand. This included designing a fresh logo and complementary wordmarks that conveyed their refined expertise, curating a sophisticated color palette that would properly position them in the consulting space, and selecting a font system that balanced professionalism with their unique brand personality across all applications. The rebrand culminated with a fully custom website that seamlessly integrated every element of the new brand system. The site serves as both a powerful digital presence and lead generation platform, showcasing Strut Consulting's repositioned services while maintaining the cohesive visual language we developed throughout the rebranding process. With our comprehensive rebrand, Strut Consulting transformed from a company with misaligned branding into a confidently positioned consulting firm with a strong, authentic market presence. The new brand identity and digital platform now properly represents who they are today, positioning them to compete effectively in the consulting industry with a foundation that supports their continued growth and evolution.